Bridging the Gap: Independent Hospitality in the Age of AI
Since we launched almost 6 years ago, we’ve always believed in an interdisciplinary approach: finance, HR, operations, and marketing don’t live in silos. They overlap every day in the realities of running a hospitality business. By looking at these core functions together, we’re able to design stronger systems and set teams up for sustainable growth.
One shift we’re paying close attention to: the widening gap between businesses that are actively integrating AI into their operations and those that aren’t.
For independent hospitality teams, this can feel like a distant conversation, but the reality is that these tools are already reshaping how businesses run. Companies that learn to integrate AI into everyday workflows will move faster, serve guests better, and protect their margins in ways that become harder to catch up with over time.
That’s why we’re building a dedicated scope for AI & Automation, which will launch fall 2025. Not as a buzzword, but as a set of practical applications: from predicting high-cancellation periods in reservations, to analyzing month-over-month P&L shifts, to generating brand-aligned content at scale. The goal isn’t to replace people, it’s to give small and mid-sized teams the same leverage that large groups already have, so they can keep pace without sacrificing what makes them unique.
To date, we’ve grown not by following a template, but by asking: what does this specific team need to grow sustainably and how can we help make that possible?
As we look ahead, we’re continuing to build what’s missing: stronger systems, better tools, and a network of collaborators who believe in the future of independent hospitality as much as we do.